Impact of no emerging standards in 2D barcodes

This from iDA Singapore report on Mobile 2-D Barcodes

This report highlights that Japan and Korea have seen a development in the use of 2-D barcodes for a number of years 'aimed at simplifying the access of information and the creation of innovative mobile services that espouses the concept of ubiquitous computing - user-centric services and applications that adapt to the owner's profile and current location'.

However, they observe that this market is developing into niches because of the lack of a data definition standard across industries. This has an implication of using the technology because of the lack of application standards.

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